Digital or online businesses

KimWarren 1515604125

Start from the principle that they will likely have the standard items ...

customers - often simple 'customers' [Amazon] or subscribers [Netflix] ... but also often needing to distinguish from 'active' customers and 'dormant' customers [still subscribers but don't use the service]. There may be a charge-period [Netflix] driving revenue.
staff - often developers [for the service's online features] and customer-support staff, or special types like the content-checkers in Facebook and Google
capacity - determined by the number of transactions/period that the system's servers can handle [may be out-sourced to Cloud services, paid for on a capacity-rented-per-period]
'products' - sometimes literally 'product range' like everything you can get from Amazon or all of Netflix's content items, often needs segmenting into types ... sometimes more accurately understood as the feature-set [all the things you can do with Snapchat or Whatsapp] - competition is often based on the appeal of the feature-set offered by rivals

In addition, there can be special items

advertisers - as well as user-customers, who are won by the number, quality and activity rate of those user-customers
suppliers-v-buyers - in two-sided services like eBay and AirBnB

Regarding 'performance' ...

'sales volume' is often better understood as the transaction-rate by system users [hits/week] and transaction-quality [minutes viewed]
revenue may be based on subscription [Netflix], commission [eBay] or advertising [pay-per-click]
profitability follows standard forms - the above revenue, minus the cost of staff, marketing and capacity-provision

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